What We Delivered
Terra is a Brazilian internet company owned by the Spanish group Telefónica, one of the largest telecommunications conglomerates in the world.
Launched in Brazil in 1999, Terra was chosen by the Telefónica group as part of its strategy to start Internet operations in Latin America.
In addition to acting as a news portal, the company also currently works with mobile applications, advertising and other digital services.
I worked at Terra from 2008 to 2014. At this time Terra Networks had offices in the main markets in Latin America: Buenos Aires (Argentina), Santiago (Chile), Bogotá (Colombia), Mexico City and Monterrey (México), Lima (Peru) and Miami (United States) and was one of the largest content portals in the Americas with about 100 million pageviews daily.
In 2012 Terra got the exclusive online broadcast rights to the London Olympic Games and I had the opportunity to work on the team that developed an ambitious project wich was to broadcast the games live and free to millions of people.
For this project we developed 2 video players aimed to different audiences, in case, there was a Classic version and a Plus version. The Classic version was aimed to a more lay users who wanted to just watch the games without much concern for relevant information. The Plus version was aimed to an information-hungry audience and offered real-time data, interactively displaying everything that was happening at the event. For example: in a soccer game the user could know which team had more ball possession or which player hit more passes and etc.
The project lasted about 6 months and was developed by a team of professionals who used agile development techniques and processes and I was responsible for the user experience and interface design wich followed the company’s guidelines at the time.